In the first day of the programme on June 1, 2016 Wednesday, the seminar named as "Turkey and TR63 Region's Corporate Governance, Innovation and Design" was held.
Within this seminar,Ankara Development Agency for Development Council previous president who is still the Counsellor of the Turkey Chambers and Commodity Exchanges (TOBB) Mr. Dr. Mustafa Lale had made his oral presentation. Then, Kocaeli University Faculty of Communication, Public Relations and Publicity Department Instructor and TASAM Advisor to the President Mrs. Tümay MERCAN gave a speech on institutionalism in detail. After this speech the ANMOGEB Project Designer and instructor of METU Department of Industrial Design, Faculty Member Mrs. Sezgin AKAN focused more on neo-classism of the sector of furniture in Antakya with extraordinary styles designed by her team. At the end of this day, the final speech was all about EXPO 2016 and Hatay’s innovative studies since 2014 and Mr. Muhsin COMERT who is theAdvisor of Hatay Metropolitan Municipality President (MCI) focused more on creativity in city planning and urbanization in detail.
The second day organization was all about the education based on the topic of "Corporate Reputation Management, Strategic Management Protocol and Foreign Relations”on Thursday, June 2, 2016 in DOGAKA Headquarters’ Seminar Hall.
The third day of this organization was based on the topic of "Branding and Urban Marketing of the Cities" there were provincial and district municipalities, chambers of commerce and industry and of our related institutions and organizations with valuable contributions andparticipation of all local partners in Hatay, Kahramanmaraş and Osmaniye as a whole on June 3, 2016, Friday. During this seminar, the stated topics have been discussed and presented as stated below.
Under the said seminar, Living Cities Project Director - Celsus Agency Chairman Mr.HüseyinAlper AKIN had his oral presentation on "Living Cities Project" and he gave training on Urban Marketing and Branding to make the participants understood “Urban Marketing and Strategic Management Network "DOĞAKA Regional Modeling" in detail.
Then, the President of AKVIL Foundation Mr. Metin MENC shared the project named as "International Cities and Cultural Treasures Project" in detail. What is more, the Eastern Mediterranean Industrialists' and Businessmen's Association Federation (DASIFED ) and Hatboru Chairman Mr. Mehmet KILIC focused on "Strategic Plan and Reconciliation Importance of the City Marketing".
Moreover, the third presentation of the program was held by DICLE Development Agency Secretary General the Architect Mr. Yılmaz ALTINDAG on the issue of "A Success Story of the Orientation of Regional Development of the Local Management". Then the next presentation was shared by the CEKUL Project Coordinator Mr. Alp ARISOY on the issue of "Urban Identity and De-individuation Problems of Cultural Planning Process"
Another presentation was held by the Celsus Agency President and Living Cities Project Director Mr. HuseyinAlper AKIN on the issue of "Urban Marketing and Branding Training, Urban Marketing Strategic Management Network and DOĞAKA Regional Modeling" as well.
Following presentation was made by Academician of Ege University Faculty of Communications Prof. Dr.Mine SARAN on the topic of "Intercultural Communication Training: The Golden Key of Destinations" Culture". After her presentation, Celsus Agency Manager Mr. Necdet BÜYÜKBAY talked on a very extraordinary speech of the" Growth Centers Way of Being Creative Destinations: World Festivals and Stories”. The final presentation was done by İzmir Development Agency (İZKA) on "Urban City Branding andIzmir Example: Urban Marketing Strategic Plan" by the Deputy Chairman of the Foreign Relations Office by MrNazli KAYI.
As well as the organization within Turkey's regulated organizations to promote our city to which organization participants from various regions of Civilizations aimed to contribute to the promotion of our city and the region of Hatay.It respectfully informs the public.